New York based marketing-consultancy, Faith Popcorn’s BrainReserve, predicts a ‘Sea-Change.’ A ‘sea change’ is any widespread sweeping shift that affects all elements of a system. In the coming decade they believe we will see a sea change in the way feminine power is incorporated in society. Characteristics once thought to be solely the province of women will be adopted as best practices. They call this pervasive revolution the She-Change.
Very young women are leading the way
Single women between the ages of 22 and 30 earned 8% more than men in that age range in most U.S. cities. By the end of the decade there will be more businesses started by women than men. Currently women own 35% of start-up businesses.
The nuclear family 2.0
Over the next decade the amount of households containing traditional nuclear families will decrease drastically. Right now 23% of families would be considered nuclear, with some states like Baltimore and Washington coming in with under 10%. Alternative forms of birthing, marriage, child-rearing and family structuring will become commonplace.
The new chivalry
Women are experiencing an upswing in their collective power. It will be up to women to protect men in this new world order. They will need to teach men how to survive and thrive in a society that puts more and more value on feminine characteristics.
Women are closing the gap in the economy
The past few years have shown women to be a major economic force. They control $12 trillion of the overall $18.4 trillion in global consumer spending. Traditionally female behavior will become preferred in business situations. Companies will value employees of both genders who demonstrate conscientiousness over extroversion and testosterone-fuelled decision-making.
Women from the east are setting the example
The influx of qualified Asian female managers is and will be one of the most important changes going on in global business for the next decade. Asian women will stand out as an example of the benefits of incorporating women into the business climate of a nation. Other countries will try to capitalize off the same model once it is demonstrated how profitable it is.
Some believe the She-Change is exactly what society needs right now. The mantra is that we need to rely on compassion more than competition and innovation more than invasion. The introduction of this new feminine power into all aspects of modern life will bring about a new era of productivity and peace.